Tuesday, August 21, 2012

More on New $315 Basketball Shoes ... Not a Good Idea?

Nike Urged to Drop LeBron X Shoes says this about the developing story dealing with the new LeBron basketball shoes from Nike:

"The president of the National Urban League urged Nike Inc. to abandon plans to release the company's new LeBron X sneakers, saying he received "incessant phone calls and emails" from angry consumers who balked at the Beaverton, Ore., athletic-gear maker's rising sneaker prices.

Marc Morial, president of the civil-rights group and the former mayor of New Orleans, was responding Tuesday to a report in The Wall Street Journal that the new sneakers named for basketball star LeBron James are likely to go on sale for more than $300 a pair.

The basketball shoes come with built-in electronics that measure how high wearers jump and how far they run. Analysts say they expect Nike to issue a relatively small number—about 50,000—of the $300 shoes, with a less-expensive version of the shoe, without the electronics, likely to cost $180, or $10 more than the previous edition, the LeBron 9.

Mr. Morial said he didn't usually take stands on consumer products. "It's the consumer's choice after all, but it's insensitive to market a $300 shoe to kids and teenagers as people are going back to school and struggling to buy school supplies," he said, noting that he was wearing a pair of Nike Free sneakers on Tuesday. "This is not food, this is not rent, it's a single pair of sneakers."

Mary Remuzzi, a Nike spokeswoman, said the price of the shoes hasn't yet been set."

Summing Up

I thought this would end up being fun to watch, and it very much looks like it will be just that.

How quickly, too!

Thanks. Bob.


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