Nike Urged to Drop LeBron X Shoes says this about the developing story dealing with the new LeBron basketball shoes from Nike:
"The president of the National Urban League urged Nike Inc. to abandon plans to release the
company's new LeBron X sneakers, saying he received "incessant phone calls and
emails" from angry consumers who balked at the Beaverton, Ore., athletic-gear
maker's rising sneaker prices.
Marc Morial, president of the civil-rights group and the former mayor of New
Orleans, was responding Tuesday to a report in The Wall Street Journal that the
new sneakers named for basketball star LeBron James are likely to go on sale for
more than $300 a pair.
The basketball shoes come with built-in electronics that measure how high
wearers jump and how far they run. Analysts say they expect Nike to issue a
relatively small number—about 50,000—of the $300 shoes, with a less-expensive
version of the shoe, without the electronics, likely to cost $180, or $10 more
than the previous edition, the LeBron 9.
Mr. Morial said he didn't usually take stands on consumer products. "It's the
consumer's choice after all, but it's insensitive to market a $300 shoe to kids
and teenagers as people are going back to school and struggling to buy school
supplies," he said, noting that he was wearing a pair of Nike Free sneakers on
Tuesday. "This is not food, this is not rent, it's a single pair of
Mary Remuzzi, a Nike spokeswoman, said the price of the shoes hasn't yet been
I thought this would end up being fun to watch, and it very much looks like it will be just that.
How quickly, too!